#SMWChicago NOW MERGED WITH #SMWNYC
Media/Group Head, The Richards Group
Jeff is a Group Media Director at The Richards Group. In 2013 he founded The Richards Group’s social media advertising discipline. In addition to his social media role at the Agency, he operates as a cross-channel media strategist leading teams who execute digital and traditional campaigns. His media planning experience ranges from big brand executions for Fruit of the Loom and Dr. Pepper Snapple Group, to B2B sales and lead-driven campaigns for clients such as Charles Schwab and Dun and Bradstreet.