#SMWChicago NOW MERGED WITH #SMWNYC
As president of SOCIALDEVIANT, Linda puts her wide mix of paid media, strategy and operations skills to use in order to create tangible brand value. She began her career in digital media planning and buying at Starcom Worldwide, working across brands such as Altria, Heinz and the American Egg Board. From there, she joined the Publicis Groupe innovations incubator, Denuo, where she applied her knowledge of media to an inherently creative environment. This included driving strategy and planning across social, mobile, and gaming initiatives for brands ranging from AstraZeneca to Taco Bell. After Denuo, she discovered her love of content strategy at Razorfish, leading a core part of the Samsung GSIII launch. Finally, she joined SOCIALDEVIANT just five months after its inception and is responsible for driving the intersection of strategy and operations across the agency.