Steve Callanan

CEO, WIREWAX


Steve, an Electronic Engineering major, started his career in television – creating shows with record-breaking audience share for all the major networks. He established his first production company in 2001 producing movie trailers, motion graphics, music videos and commercials; and was also producing over 400 hours of branded, short-form fashion and beauty content for the four biggest lifestyle publishers. Steve proposed that online video content should be as ‘connected’ as the rest of the web; linking pixels to people, products and information was the goal. He engineered the world’s first shoppable video player which lead to the most powerful interactive video platform to help hundreds of global brands realize their video potential. Nike, Target, BBC, NBC, TBS, Xbox, Coach, Best Buy, and many more have already enlisted WIREWAX to ensure their videos work harder.

Upcoming SMW Events


Past SMW Events

Making Videos Intelligent: Using Computer Vision To Unlock The True Value Of Video

4:20 PM - 4:45 PM

Hosted by WIREWAX

Venue SIX10: Stage Two