John Rood

Senior Vice President, Marketing, Disney Channels Worldwide


John is responsible for guiding the strategy, engagement, and creative for three television brands – Disney Channel, Disney XD and Disney Junior – whose properties include Descendants, Andi Mack, Raven’s Home, DuckTales, Big Hero 6, Star Wars, Spider-Man, Tangled, Mickey Mouse, etc. He leads a team of 100 U.S. employees – the Channel Marketing teams for each brand, Partnership Marketing, Brand Design, Social Media & Analytics, and Marketing Operations.

In 2015, John returned to The Walt Disney Company and the Disney/ABC Television Group, as consultant to Disney Channels Worldwide developing a comprehensive strategy in the areas of Short-Form, Micro-Content and Social Media.

From 2010-2014, John was the Executive Vice President of Sales, Marketing, and Business Development for DC Entertainment at Warner Bros. DCE works with several WB divisions to unleash its superhero publishing properties (including Batman and Superman) across all media – film, television, consumer products, home entertainment, interactive games, etc. His team’s responsibilities also included Digital, Publicity, and Franchise Management.

From 2000-2010, John worked at Disney in the Disney/ABC Television Group. His last position was Senior Vice President, head of marketing for ABC Family. There he led ABC Family’s repositioning towards millennial viewers, helping them become the #1 TV channel with F12-34. He also worked on multidivisional projects such as Disney Channel’s on-air synergy support for studio priorities and ABC News’ re-launch of Good Morning America and World News Tonight, and on multinational projects such as Disney Channel’s global re-branding.

From 1993-2000, John worked at Warner Bros. Consumer Products, negotiating promotional deals with national advertisers using WB properties.

John has also worked in advertising for Leo Burnett Chicago on the McDonald’s sports marketing and Miller Brewing accounts, and in promotions for Equity Marketing L.A. on the Burger King account.

John received his MBA from The University of Texas, and his BA from The University of Nebraska. He is an active lecturer at his alma maters, at the UCLA Extension program, and at several other universities nationwide.

John lives in Los Angeles with his wife Cindee and two sons. They are proud supporters of Cindee’s charity formidablejoy.org, as well as launchleadership.org, unicefusa.org, chla.org, and cambodianchildrensfund.org.

Upcoming SMW Events


Past SMW Events

Straight from the CMOs: Evolving Your Brand in the Content Era

10:00 AM - 10:45 AM

Hosted by SOCIALDEVIANT

Venue SIX10: Stage One