Francesca Cruz

VP of Customer Success and Partnerships, TapInfluence


Francesca leads a team of influencer marketing experts who serve as consultants to TapInfluence’s self-service customers. Francesca and her team develop unique insights and best practices for influencer campaigns by mining data from the TapInfluence platform and testing influencer content strategies alongside their brand and agency customers.

Prior to joining TapInfluence, Francesca held Sales and Marketing leadership positions at fast growing technology startups (Confio Software acquired by SolarWinds and SalesQuest acquired by OneSource). She is a former Fulbright Scholar and has a bachelor’s degree from Duke University.

Upcoming SMW Events


Past SMW Events

Rise of the Gig Economy: The Social Media Influencer

11:00 AM - 11:25 AM

Hosted by TapInfluence

Venue SIX10: Stage Two