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Vice President / Chief Marketing Officer, Red Wing Shoe Company
Dave Schneider provides leadership of the global marketing practice for Red Wing Shoe Company as Chief Marketing Officer with responsibility for building long-term brand equity and driving profitable, short-term revenue across the company’s portfolio of purpose-driven brands and its multi-channel distribution network. Reporting to its Chief Executive Officer with oversight of brand management, traditional/digital marcomm, ecommerce, retail experience and corporate comms, Schneider leverages meaningful consumer insights to drive compelling content and differentiated experiences that are enabled by technology and informed by data/analytics. Schneider has a bias for swift but responsible action in an inclusive, people-friendly, continuous learning environment that delivers on most critical strategic priorities.
Prior to Red Wing, Schneider held senior leadership positions at a variety of corporate marketing and traditional/digital marketing firms working with some of the highest caliber brands in the Fortune 500 from MillerCoors, Dell, State Farm, Lowe’s, OfficeMax, McDonald’s, and AT&T.
Schneider holds a B.A. from Luther College (Decorah, IA) with a double major in Economics & Business Management, has completed MBA-equivalent graduate course work, and has dabbled in the entrepreneurial tech start-up space.