#SMWChicago NOW MERGED WITH #SMWNYC
Director of Digital Marketing, RXBAR
Charlie Hart is the Director of Digital Marketing at RXBAR, the fastest growing nutrition bar brand in the United States.
Operating out of RXBAR’s headquarters in Chicago, Charlie leads digital strategy and execution, focusing on online and offline customer acquisition, brand building, content development and social media to maintain RXBAR’s leadership in the category. As a brand guardian, Charlie also oversees the development of the brand, supporting both RXBAR’s verbal and visual identity.
In his time at RXBAR, Charlie has grown the brand’s organic social accounts from 27k to 360k followers and built a complex digital media ecosystem that spans across 30 channels, including programmatic display, programmatic TV, Hulu, direct mail, paid social and sponsored content via articles, podcasts and video blogs.