Charlie Hart

Director of Digital Marketing, RXBAR

Charlie Hart is the Director of Digital Marketing at RXBAR, the fastest growing nutrition bar brand in the United States.

Operating out of RXBAR’s headquarters in Chicago, Charlie leads digital strategy and execution, focusing on online and offline customer acquisition, brand building, content development and social media to maintain RXBAR’s leadership in the category. As a brand guardian, Charlie also oversees the development of the brand, supporting both RXBAR’s verbal and visual identity.

In his time at RXBAR, Charlie has grown the brand’s organic social accounts from 27k to 360k followers and built a complex digital media ecosystem that spans across 30 channels, including programmatic display, programmatic TV, Hulu, direct mail, paid social and sponsored content via articles, podcasts and video blogs.

Upcoming SMW Events

Past SMW Events

No BS Brands: How to Use Authenticity to Build Loyalty & Drive the Bottom Line

5:00 PM - 5:45 PM

Hosted by Social Media Week

Venue SIX10: Stage One