Brooke Skinner Ricketts

Chief Marketing Officer,

Brooke Skinner Ricketts serves as chief marketing officer for In this position, Skinner Ricketts leads all marketing functions including dealer and consumer brand, communications, creative and data and insights. With a strong track record of optimizing marketing effectiveness and implementing forward-thinking brand strategies, Skinner Ricketts is responsible for helping to ensure that is the trusted platform of choice for automotive consumers and advertisers alike.

Before joining in 2016, Skinner Ricketts served as vice president of brand and design at Avant. Previously, she was head of brand strategy at Twitter, where she delivered revenue-driving creative ideas for Fortune 200 clients. Prior to her time at Avant and Twitter, Skinner Ricketts was senior vice president of brand strategy at DigitasLBi from 2011 until 2014. She launched her career at Doe Anderson and PriceWeber in Louisville, Kentucky.

Skinner Ricketts received her Bachelor of Arts from Bard College at Simon’s Rock in Great Barrington, Massachusetts.

Upcoming SMW Events

Past SMW Events

B2H: How Harnesses Humanity to Drive Marketing Performance

11:40 AM - 12:25 PM

Hosted by

Venue SIX10: Stage One