#SMWChicago NOW MERGED WITH #SMWNYC
Brooke Skinner Ricketts
Chief Marketing Officer, Cars.com
Brooke Skinner Ricketts serves as chief marketing officer for Cars.com. In this position, Skinner Ricketts leads all marketing functions including dealer and consumer brand, communications, creative and data and insights. With a strong track record of optimizing marketing effectiveness and implementing forward-thinking brand strategies, Skinner Ricketts is responsible for helping to ensure that Cars.com is the trusted platform of choice for automotive consumers and advertisers alike.
Before joining Cars.com in 2016, Skinner Ricketts served as vice president of brand and design at Avant. Previously, she was head of brand strategy at Twitter, where she delivered revenue-driving creative ideas for Fortune 200 clients. Prior to her time at Avant and Twitter, Skinner Ricketts was senior vice president of brand strategy at DigitasLBi from 2011 until 2014. She launched her career at Doe Anderson and PriceWeber in Louisville, Kentucky.
Skinner Ricketts received her Bachelor of Arts from Bard College at Simon’s Rock in Great Barrington, Massachusetts.