Authors Roundtable: Social at the Intersection of Paid, Owned and Earned Media
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
From Metrics and Influence, Social TV and Brand Experience, Top Social Media,
Top Authors Discuss the Role of Social
at the Intersection of Paid, Owned & Earned Media
Description: At the intersection of paid, owned and earned media is social media. The IAB has assembled four top speakers who literally ‘wrote the book’ on social. From Metrics to Influence, Social TV and Brand Experience, these top selling authors will bring their writing experience to the audience with tremendous insight into this evolving space. See authors below and click to learn more about each. A provocative Q&A is sure to follow!
Audience: Agency and marketers interested in learning more about the interplay of social with paid, owned and earned media.
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