“Decoding Social” A Conversation w/ Abigail Posner, Head of Strategic Planning at the ZOO, Google’s Creative Think Tank for Agencies/Brands and Donnetta Campbell of TheSocialArchitects

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We were just named the #1 must see event at #SMWNYC by @SIMPLYMEASURED

The 4 Must-See Events at Social Media Week 2016 NYC

Join @Google & @SocialArchitec_ for a masterclass on #DecodingSocial  & “tweet2win” to be our VIP guests celebrating #SMWNYC at the @Nasdaq “official” bell ringing celebration on 2/26 (details below* **)

Decoding Social: How to use “Peer to Peer Social Influencer Models” to drive a winning corporate brands and agencies

Social is dominating brand culture. But why? What do insights in the space portend for the future?
How can you implement the techniques of the future right now to transform corporate brands through the social channels?

In this 1 hour masterclass for global influencers and disruptive social strategists, you’ll learn:
~How to leverage what is most powerful, influential, and impactful about this space.
~How leadership and influence fit with social.

~How influence can be applied to corporate brands in particular.

Your hosts: two passionate agency advisors, social disruptors and “fellows” of the Tribeca Disruptor Innovation Awards (TDIA) and Harvard’s Disruptor Foundation

Abigail Posner – Head of Strategic Planning at the ZOO, Google’s creative think tank for agencies and brands. Abi’s role is to help advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights in strategic and creative efforts. While at Google, she launched an industry-first thought leadership series on human beings emotional relationships with the digital space: Humanizing Digital.

Donnetta Campbell – Peer-to-peer influencer and social eco-system leader. Donnetta has fueled over 150 top leaders and influencers that offers clients an influential reach into social’s key networks. Her work has generated over 3.6 billion hashtag impressions to date for over 200 personal brands, social media campaigns and over a 100 events since 2014. In 2015-16 she educated Senior Executives in panels and workshops including the anti-summit, #SMWnkd2015, Oxford Universities Power Shift Forum and will be presenting at the “Women In Strategy Summit NYC” and Georgetown University’s #PowerShiftForum with MastercardWorldwide Center For Inclusive Growth. Donnetta advises many of the leading global influencers, brands and agencies and is founder of TheSocialArchitects.

Session Introduction:
Josh Machiz, Director Of Integrated Marketing, @Nasdaq

Slides & Branding Development @Interbrand


* #SMWNYC Nasdaq Bell Ringing Ceremony for our winners is now on 2/26 at 3:30 pm

Here is how to qualify to win VIP admittance to the bell ringing:

– Start tweeting w our hashtags now to help us promote #SMWNYC conference sign up & share the #DisruptSocialSMW session!

– follow us on twitter @NASDAQ @Machiz  @SocialArchitec_ @DCtweetbounce @Google @APosner and use #DisruptSocialSMW #DecodeSocialSMW #IgniteAmbition. Top tweeters from sign-up until end of session will be our winners!

Please note the date and time change so we are aligned with the @Nasdaq Bell Ringing Ceremony.

**Session guests will also be first to attend (only if space permits after the reserved guests are admitted) the bell ringing ceremony AND ALL session attendees will be invited to join us for @Nasdaq’s official photo’s as #SMWNYC  & @NASDAQ light all of Time Square – right after the official bell ringing ceremony #IgniteAmbition



Abigail Posner, Google: Why Social Networks Are Making Us More Creative






Donnetta Campbell

Lead Social Architect, TheSocialArchitects.co

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