Quantifying Fashion’s Love Affair With Instagram: What to Post and How to Calculate ROI


Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.


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In 2014 Chanel managed to get 1.9 million followers within 1 day of its Instagram debut. 2014 also saw a number of big fashion brands partnering with start ups to “make Instagram shoppable”. The British School of Fashion  who are launching the worlds first dedicated Masters Degree in Digital Fashion Strategy in September 2015 have identified through qualitative research that for the majority of fashion brands, there is still a lack of a strategic approach to activity on this platform. The aim of this event is to contribute to this gap in knowledge by hosting a focused discussion at its GCU New York campus.  The event will included 3 short presentations followed by a panel discussion about best practice within the fashion sector.

We are delighted to welcome an esteemed moderator and panel to the event which includes:

Moderator: Lauren Sherman – Editor at Large Fashionista.com

Panel:

Tony King – CEO King & Partners , Founder Sellect

Meagan Cignoli – Content Creator & Digital Entrepreneur Ilovemeagan

Brendan Lowry – Marketing Director Curalate 

Ted Harrington – Founder Terrapin Stationers

Key Takeaways:

  • What (types of content) a fashion brand should plan to post on Instagram and when
  • Why should a fashion brand post on Instagram, what effect can it have on which aspects of your business
  • How to measure the effectiveness of a fashion brand’s activity on Instagram
  • How to optimise fashion brand stakeholder engagement on Instagram

Please note that doors will open at 6.45pm for a 7pm start

Image credit to Meagan Cignoli



karinna nobbs lcf

Senior Lecturer in Digital Fashion Strategy, British School of Fashion

karinnanobbs



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