Hootsuite – Madurez Digital: Cómo humanizar tu marca

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

Durante la sesión, los asistentes aprenderán los niveles de interacción que pueden lograr cuando humizan su marca. Entender que la medida en que los procesos internos de una organización sean homologados y basados en social media podremos aumentar la interacción con nuestra comunidad digital.

Arturo Aguirre

Social Media Manager, Pleigraun


Professional with 10 years experience in the integration of Social Media, Public Policies and IT. I designed several digital strategies including crisis management for many Ministries of State of the Mexican Government, as well as Top 500 Ranking Expansión Brands, such as Alcatel LATAM, Grupo Financiero Banorte and JUMEX. BS Computer Systems for Management and MSc Public Administration by the Tecnológico de Monterrey, specialized in organic engagement.

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