Masterclass: Tools of Engagement on Facebook, Google and Twitter
- Mon, January 16th, 2017
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Adeolu Adekola
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
The world today has gone from just making posts or uploading pictures and videos on social media. We all want a robust engagement around themes, topics and issues. What is the essence of engagement when impact cannot be measured? The thin line which exists around these 2 factors threw up the need to adequately ensure engagement and analytical tools are used to know how the major social media platforms can be maximized for best results.
A better understanding of these tools and how to increase use and engagement based on data will be the main focal point of the masterclasses.
Participants will learn:
– Clear steps to take in engaging audience via all these platforms.
– Measuring engagement through impressions or clicks.
– Fit for purpose tools and the tricks around engagement and analytics on social media.
Expected participants:
– Social media influencers
– Digital media enthusiasts
– Digital Marketing Managers
– Social media professionals
Enough is Enough Nigeria (www.eie.ng) is a coalition of individuals and organizations committed to instituting a culture of good governance and public accountability in Nigeria through active citizenship.
Adeolu Adekola
Program Manager, EiE Nigeria
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