Social Media Week

Donnetta is Founder and Lead Architect of TheSocialArchitects (www.thesocialarchitects.co). She is a social media innovator for the “digital influencer” age and has created a unique social media architecture and methodology that delivers authentic social engagement for brands, institutions, and senior leaders. Campbell’s background includes more than twenty years in public relations global agencies. She specializes in “earned-influence” personal brand building, and guiding corporate digital platforms through her unique model of #SocialPR. Her current clients include leading global agencies, brands, and events, i.e. Harry Walker Speaker’s Agency, Weber Shandwick, Interbrand,
Rubenstein NYC, StrategyXXI, Tribeca Enterprises, NYFC, Women In Tech, and Techweek. Campbell helps clients leverage the drivers of digital influence, which include personal networks, content marketing, and linkages to public issues. She partners with clients to apply the latest thinking towards exploring novel, cutting-edge strategies to improve social reach, strengthen authenticity, and sustain ROI.

Donnetta oversees all aspects of each unique client build and handles all SocialPR, SocialDolby, Amplifier, and Hashtag Brand Builds/Event Orchestration. She developed and conducts a powerful “peer-to-peer” influencer leadership eco-system fueled by over 200 top industry influencers that offers clients an influential reach into social’s key networks. Her work has generated over 3.4 billion impressions to date for over 200 personal brands and 100 events in the last two years.

Campbell has spoken at Oxford University, Tribeca Disruption Innovation Awards, the Anti-Summit, University of Connecticut Business School, and CUNY Social Media Weekend on her forward-thinking social models for corporations, brands, and personal thought leadership for global influencers. She was chosen as the Social Media Disruptor in Residence for Harvard’s and Tribeca’s Disruptor Foundation and regularly does educational workshops for today’s leading conferences and voices. She was chosen for a “Master Class” in 2016 with Google’s Head of Strategy for Agencies (Abigail Posner) for the communications industries key event “Social Media Week” on “Transforming Corporate Marketing: How Peer to Peer Social influencer Models Can Drive Winning Corporate Brands”. She is also speaking at “Women and Strategy” in March 2016. In 2016, she was named a “Knowledge Partner” of the Global Development Professionals Network for The Guardian News & Media and awarded The International Alliance of Women World of Difference 100 award.

She also has experience in corporate communication campaigns, HR campaigns, publicity builds and crisis management. Campbell holds numerous board positions with Global Diversity Leadership Exchange, Friends of the U.N., CityKids, Global Partnership Forum, Impact Leadership21, and Games For Change Foundations.

Her main focus is working with Oxford’s DP World Chair for Entrepreneurship and Innovation at Said Business School Professor Linda Scott on their next generation DoubleXEconomy platform that consults with multinational companies on programmes designed to help women economically, through entrepreneurship to advocates and consumer platforms. Together they have worked with Walmart, ExxonMobil, Goldman Sachs, Vodafone, PwC, EY, CARE, UNICEF, Cherie Blair Foundation for Women, Gates Foundation and IFC on these issues. Campbell curates “cafe conversations” at Power Shift: The Oxford Forum for Women in the World Economy (including the upcoming May 2016 Power Shift Forum events with MasterCardWorldWide Center For Inclusive Growth at Georgetown University).

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