Events in English at the SMW Hamburg


Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.


The Social Media Week is an international affair, taking place in cities across the globe. This year, we’ve got – at the time of writing – 29 events that are in English and a few more are still to be published.

So I’ve put together a list of events that are in English for our international guests. Please bear in mind that details can change, so double check the time, date and location when you register.

Monday


The future of banking

When? Mon, Feb 23 – 12:00 PM – 1:00 PM
Where? Schanzenhöfe – Altes Mädchen

This event is aimed at stakeholders of the financial industry and will give an impression how the future of banking and financial services could look. The mindset of these new FinTech companies are usually very different to the ones of the traditional players and so are the technologies being used by these two parties.


BUILDING BLOCKS OF THE DIGITAL SOCIETY: THE E-ESTONIAN EXAMPLE

When? Mon, Feb 23 – 1:30 PM – 2:30 PM
Where? Hochschule Macromedia, University of Applied Sciences – Eventraum

The presentation gives an overview of how to build a digitally integrated society by overcoming the challenges that technology lays upon us. What is more important, technology or the solutions it uses? How do we make sure that we are able to control technology, not vice versa? And, most importantly, how do we integrate the youth by inserting digital solutions into the building blocks of the society – our educational systems? From practical examples to metaphysical concepts of singularity, e-Estonia brief is a walk through the digital forest.


Future Trends and Transformation. What’s in this journey for you?

When? Mon, Feb 23 – 1:30 PM – 2:30 PM
Where? Schanzenhöfe – Ratsherrn Diele

Hyper Island and WIRED Germany’s Editor-in-Chief Nikolaus Röttger will speak about trends and future exploration within social media. We will explore the social context locally and globally, see how innovation and trends will affect the social media trajectory and workshop around what impact digital transformation will have for businesses in the future.


Kids & Teens Workshop – Look Who’s Talking: The Hitchhiking Robot Called hitchBOT!

When? Mon, Feb 23 – 6:00 PM – 7:00 PM
Where? Hochschule Macromedia, University of Applied Sciences- Vortragsraum R 211

Kids are a robot’s best friends. That’s what Assistant Professors Frauke Zeller (Ryerson University, Canada) and David Harris Smith (McMaster University, Canada) believe. In this workshop, they will introduce hitchBOT, Canada’s first hitchhiking robot, and will give a hands-on introduction on how they built this robot. Kids can explore how hitchBOT’s heart and soul look like, and how they can make it talk. Questions like Does a robot have feelings? and Can it tell jokes? Will be answered by explaining what artificial intelligence is, how a robot can understand what people are saying, and letting kids experiment with speech recognition applications.


KEYNOTE – Upwardly mobile – the rise of the tech class

When? Mon, Feb 23 – 6:00 PM – 7:00 PM
Where? Schanzenhöfe – Ratsherrn Diele

Women Who Code is a global non-profit dedicated to inspiring women to excel in technology careers. We provide an avenue into tech, empower women with skills needed for professional advancement, and provide environments where networking and mentorship are valued. The organization has executed more than 1,200 events around the world, garnered a membership exceeding 20,000, and has a presence in 15 countries.


Tuesday


KEYNOTE – The Rise of Marketing Engagement Communities

When? Tue, Feb 24 – 10:30 AM – 11:30 AM
Where? Schanzenhöfe – Altes Mädchen

In this session, Wim will look at the changing end user expectations and what organisations need to deliver marketing engagement communities that rock.


Startup Day – Going Global – How to launch international markets In today’s global marketplace

When? Tue, Feb 24 – 12:00 PM – 1:00 PM
Where? betahaus Hamburg Eventspace

Taking your company international is crucial to success. In fact, most startups by their very nature are born global, but establish themselves first by building a local base. Expanding your reach to other markets gives you access to millions more customers and can lead to stellar growth and profits. But, going global is a daunting task. When Eventbrite expands into new markets, there are four key steps that we take to give us the best shot at getting it right. Of course, each market is different, and we take a test, iterate and optimize approach, but there is a long journey before we even get to the test phase.


Startup Day – Part-time Entrepreneur Manifesto: Come, interact and build together

When? Tue, Feb 24 – 12:00 PM – 1:00 PM
Where? betahaus hamburg / beta lounge

Instead of talking for 45 mins what part-time entrepreneurship is all about and its importance, Eshani wants to involve the audience in a highly interactive session to design a part-time entrepreneur’s manifesto that will focus on three important areas:


IT TAKES THREE TO TANGO

When? Tue, Feb 24 – 1:30 PM – 2:30 PM
Where? Schanzenhöfe – Altes Mädchen

At WeRSM, we think that social media should offer more than a 2-way conversation. We believe that social media are the perfect environment to finally create 3-way conversations where the brand and consumers engage each others and where consumers are happy to exchange opinions among them, while keeping the brand in the loop.


Welcome to the Social Age: Traveljournalism 3.0

When? Tue, Feb 24 – 1:30 PM – 2:30 PM
Where? Superbude St. Pauli

Popular Journalists write their own blog “on the side”, bloggers have become contributors for renowned travel outlets, lifestyle and travel trends are increasingly being identified through blogger discoveries. Is it a whole new game, and if so, who’s making the rules? How do bloggers finance and market themselves? How do travel companies, travel media and pr agencies support them? Do they really change the way journalism used to work and, if so, how?


Digital Marketing Success for Travel and Tourism Websites

When? Tue, Feb 24 – 3:00 PM – 4:00 PM
Where? Superbude St. Pauli

In this hands-on workshop, we will showcase and help you implement useful website and marketing tools and performance indicators, and share practical tips that you can use to optimize your digital presence.


Startup Day – Mobile services, mobile service delivery and the impact on our urban living

When? Tue, Feb 24 – 4:30 PM – 5:30 PM
Where? betahaus hamburg / beta lounge

Within this presentation I would like to introduce and collect the current trends in the field of smartphone connected services and discuss with the audience possible trends and future developments. Based on their own experiences, a collective discussion may lead to new ideas and perspectives with regards to mobile service integration into our future daily life.


Wednesday


Community Manager or Visibility Manager? Building true relationships.

When? Wed, Feb 25 – 12:00 PM – 1:00 PM
Where? Hochschule Macromedia, University of Applied Sciences – Workshopraum R 210

What is a Visibility Manager? Sabela Garcia, Visibility Manager at appmotion, tells us more about her role.


What Should We Do While Waiting for the Future?

When? Wed, Feb 25 – 1:30 PM – 2:30 PM
Where? To Be Announced

The future of work is exciting on every front – as an employee, entrepreneur, business partner and as a consumer. But how are we getting there and what will the workplace looks like during the transition? For many organizations, working better together is a strategic imperative, yet competing ideas about how to get there may be making things worse rather than better. In this session, we’ll explore together these issues, and introduce workstyles as a way to bring everyone along. We’ll talk about how to incorporate multiple workstyles that allow us to meet people where they are, and allow them learn new workstyles when they are ready. Don’t risk creating more silos in your organization. Help build the bridges necessary to usher in the future, and begin to realize the advantages of next generation enterprises today.


Social Media in Recruitment

When? Wed, Feb 25 – 4:30 PM – 5:30 PM
Where? Hochschule Macromedia, University of Applied Sciences- Vortragsraum R 211

How to properly leverage social media for the best impact and ROI. How do you engage your audience? How do you drive authenticity and transparency? How do you gain an advantage over your competitors?

These are the questions that will be addressed in this presentation by Steven Ehrlich, Global VP, Client Development at TMP Worldwide Advertising & Communications.


Sharing our city: how can expats help make Hamburg more visible internationally?

When? Wed, Feb 25 – 4:30 PM – 5:30 PM
Where? MakerHub

The blog “Why Hamburg?” tells the stories of people who choose Hamburg, finding out why they settle in our city.

But what role can expats play in making Hamburg more visible on the international stage? How can we ensure that their friends and followers see Hamburg in a positive light? And who stands to benefit when people from abroad want to come to Hamburg to live, work, and play?


Disrupt the media industry. Awesome media startups showing the future

When? Wed, Feb 25 – 6:00 PM – 7:00 PM
Where? MakerHub

Four startups will pitch their products to our great Jury to receive great prices like a Tame.it subscription and Tickets to Scoopcamp. If your Startup would like to pitch too, get in contact with Jennifer Schwanenberg on Twitter.


KEYNOTE – The First Hitchhiking Robot – hitchBOT

When? Wed, Feb 25 – 6:00 PM – 7:00 PM
Where? Schanzenhöfe – Ratsherrn Diele

This talk introduces hitchBOT, a performative and participatory arts and science project. It’s co-creators – David Harris Smith (McMaster University, Canada) and Frauke Zeller (Ryerson University, Canada) – will talk about its conception, development and successful implementation, that is its journey from Halifax, Nova Scotia, to Victoria, British Victoria, in July/August 2014. The talk will include a presentation of the broad media coverage hitchBOT gained, both nationally and internationally, and some insights into the media strategy behind it. This also includes some preliminary results from hitchBOT’s social media activities, that spanned more than 35000 followers on Twitter and 48000 Likes on Facebook, and 12000 followers on Instagram.


(Women) Friendly work cultures! – presented by Digital Media Women & Hamburg Geekettes

When? Wed, Feb 25 – 7:30 PM – 10:00 PM
Where? Schanzenhöfe – Ratsherrn Diele

Join us for an awesome panel about “(Women) friendly work cultures”. We will talk about what it takes to create a friendly work culture – especially in tech – for men and women. What do we expect from employers, what is expected from employees? How do we envision the future of work?


Primary coding and robotics changes the future labor market – Estonian view of the matter

When? Wed, Feb 25 – 7:30 PM – 8:30 PM
Where? Hochschule Macromedia, University of Applied Sciences – Eventraum

The presentation gives an overview of the recent changes in the education in Estonia and how the landscape has developed, how the labor market will benefit from the active and creative mindset of the youth, and challenges in that area.


Don’t underestimate media startups

When? Wed, Feb 25 – 7:30 PM – 8:30 PM
Where? MakerHub

The Next Media Accelerator will start in Hamburg soon. The program will support early stage media startups, invest in them and get them connected with a worldwide network. What a media startup is and how they can drive change in media will be discussed by


Thursday


Building Secure Software: How to Embed Security in your Software Development Process

When? Thu, Feb 26 – 12:00 PM – 1:00 PM
Where? MakerHub

Just as we do not attach pillars to our houses after we must have built them, it is impossible to add good security as a final feature (or sticker of approval) on software products that we build. Security is essential to development of good software and most be top priority from product conception to implementation and final delivery. How can we achieve this and what are the steps we must take to develop secure software?

This event is targeted at all stakeholders in the software development process such as developers/engineers, architects, program managers, product managers, and software users.


Mobile Culture, Made In China

When? Thu, Feb 26 – 3:00 PM – 4:00 PM
Where? To Be Announced

As more and more Chinese are having unlimited internet access around each corner of the country, it leads to the rapid raise of consuming the country´s own social media apps for strengthen the human bonds – WeChat, Weibo, Baidu Maps… Let´s take a look at the diversified usage and features those Chinese social media apps provide in comparison to their western competitors.


Anti-Heroes – or how unexpected levels of bullshit could enhance a brand

When? Thu, Feb 26 – 4:30 PM – 5:30 PM
Where? Hochschule Macromedia, University of Applied Sciences- Vortragsraum R 211

A new breed of anti-heroes is starting to rule the Internet. Whether it be unemployed men getting drunk in front of the camera or swearing gamers that sweat their way from one level to the next. People are done with percieved perfection and filters. Channels depicting the human abyss attract thousands of users.

Robinizers tries to shed some light on this online phenomenon and raises the question if any kind of bullshit is beneficial to a brand


How Much AI Does a Social Robot Need? Insights from hitchBOT

When? Thu, Feb 26 – 6:00 PM – 7:00 PM
Where? MakerHub

Assistant Professors Frauke Zeller (Ryerson University, Canada) and David Harris Smith (McMaster University, Canada) will provide insights into a social robot that went viral on social media last summer: hitchBOT – Canada’s first hitchhiking robot. The talk will focus on design aspects of this social robot, including its artificial intelligence and speech recognition abilities. Following the question as to how much AI a social robot needs in order to be accepted by people, the presenters will also discuss the important interplay of technology and design in social robots. Insights from the hitchBOT project show that while AI and some form of linguistic communication ability is necessary in social robots, there are also other dimensions which influence our attitude and interaction with robots.


Friday


How can the print sector profit from the games industry ?

When? Fri, Feb 27 – 12:00 PM – 1:00 PM
Where? Hochschule Macromedia, University of Applied Sciences – Eventraum

The games industry has developed a number of new business models in recent years. These new models allowed this sector to survive through the digital shift. Today print is on its knees. Are there interesting connection points, where we can apply these models within the print sector ? What can print learn from the games industry in this context ?


STORY TELLING ON INSTAGRAM: THE PHILIPS #LIGHTISLIFE COLLABORATION PROJECT

When? Fri, Feb 27 – 4:30 PM – 5:30 PM
Where? MakerHub

Using the Philips #Lifeislight case study this session explores how an innovative connected story of the impact of light on our daily lives comes together on Instagram. Providing a checklist for your own campaigns including learnings from working with the Instagram community.



John Heaven

Organiser, hi-life

johnheaven



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