Partner Spotlight: True Story – A scripted Journey towards Relevance Marketing
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Text by DELASOCIAL
The DELASOCIAL Vibes is an annual trend report. For more information contact DELASOCIAL at www.delasocial.com
In case you missed the chance to register for the keynote here’s your chance to order your personal copy of this year’s DELASOCIAL Vibes – the official trend report of the Social Media Week Hamburg.
We promise you one thing, it’s not going to be just another boring trend report.
Marketing has always been about communicating a message. A message resonating with a certain, predeﬁned audience. Advertising in a straightforward and understandable format. Nowadays we might sarcastically call this “traditional marketing”.
Then the so-called traditional marketing evolved into “content marketing”, and if you were with us over the course of the last few years, there’s a good chance that we’ve worked on and created a targeted content strategy together.
But content marketing has reached a crossroad. Technologies serving the industry are becoming increasingly sophisticated. Content marketing, digital publishing, and social media are converging. The digital marketing landscape is becoming increasingly fragmented and changes in consumer mind-sets are having an impact on the way we ﬁnd, consume, and share content.
With growing technological possibilities, the marketing landscape has changed continually. We’re sure that you are already quite aware of advertising that uses the latest technological advancements, such as geo-fencing or near ﬁeld communication (NFC), push notiﬁcations, and other mobile technologies, to name but a few.
The question here is whether you have had the courage to add it to your marketing mix?
If your answer is no, call us immediately. We need to talk!
Consumers today use multiple channels to stay informed and interact with your brand. They’re on social media, mobile devices, and websites, ﬁnding out about your products, services, and offers, and talking about your brand with friends and other consumers.
Messages, ﬁnely tuned to a targeted audience, have been and remain the key to effective marketing and reaching those consumers. The more you can offer a personalized experience to the exact target audience across all your digital marketing campaigns, the more likely they will convert to customers and drive revenue.
So make your messages count. Start being relevant to your audience(s).
In digital marketing, relevance means understanding a consumer’s behavior across all digital channels and being able to use that intelligence to take action in real time, of course, by offering the most relevant and personalized experience to consumers.
Relevance = Understanding!
For you as a marketer, the challenge is to have a complete view of your target customers across all of your channels. Simply put, you need to ﬁnd out who you’re trying to sell to and how to appeal to that speciﬁc person.
It’s your job to solve that problem. But without deep audience insights delivering the most meaningful message or product offering to each target segment, this job is going to be difﬁcult if not impossible.
But don’t worry! We are here to guide you on the way.
Visit us on February 23rd when we present our view on „Relevance Marketing“ and officially open this years Social Media Week Hamburg in the Ratsherrn Diele / Schanzenhöfe:
DELASOCIAL is one of the leading Social-Media and Communication Agencies in Germany. With an international team of more than 60 digital natives from six countries DELASOCIAL is specialized in the areas of Social Relations, Public Relations, Digital Marketing, Brand Relations and Brand Engagement and supports companies, brands and products from different areas, incl. Lifestyle, Luxury, Travel, FMCG, Interactive Entertainment, Technology and Capital Goods.
DELASOCIAL also is a founding member of the Agency Group Performance Interactive Alliance (PIA). Find more information on www.delasocial.com and www.pia.me.
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