SMWHH Feb 22-26, 2016
Advisory Board 2014
Key Account & Resource Manager, AKRA GmbH
Business Consulting, Marketing Communications Berlin There Done That
After a successful spell at a leading UK leading Digital Communications agency, Andrea Frahm founded her own consultancy specialising in crossmedial Marketing, PR & Social Media initiatives for the creative and startup industries. Boasting a client portfolio ranging from Fashion Brands to Holiday Rental Startups, Andrea Frahm supports companies in articulating and executing a communication strategy aligned with the business’s objectives, resulting in increased brand awareness and social user engagement.
Andrea travels regularly between the most popular startup hubs Berlin, London and Tel Aviv, continuously meeting, exchanging ideas, and bringing together entrepreneurs and key influencers.
She regularly writes for selected news outlets across Europe, including a bi-weekly Israeli startup column at deutsche-startups.de and recently launched her own online magazine Berlin-There-Done-That.com, a global lifestyle resource for entrepreneurial minds.
Professor, Hamburg University of Applied Science
Founder of several successful companies in the area of media, technology and design – among others: „Büro Hamburg GmbH“ (1991), „Trendbüro Hamburg GmbH“ (1993), „Kabel New Media AG“ (1993) and „Tone Consultants GmbH“ (2001).
From 2004 to 2007 he acted as member of the board of „Jung von Matt AG“, one of the most influencial advertising agencies of the German speaking countries.
Since 2007 portfolio management of Lakshmi GmbH – a private equity and vc-firm based in Hamburg.
Peter Kabel teaches as full professor at „Hochschule für angewandte Wissenschaften Hamburg“ and received many mentions for innovation and creativity– inter alia he was decorated as „Entrepreneur of the Year 2001“, an international award founded by Ernst&Young and Deutche Börse AG.
Ambassador Hamburg Geekettes
Geschäftsführerin Social Media Führerschein und Dozentin
Economist and philosopher Agnieszka Krzeminska focused on the technological developments in the internet and their social adoption at an early stage of her career. From 1996 she developed the Siemens Automotive Intranet and worked thereafter for big internet agencies. 2010 she has established Social Media Führerschein as own business and as high-class-product for Awareness, Training and Strategy in the field of Social Media. Her customers include, among others, MOPO, Mediengruppe DuMont and Carlsen Verlag. Krzeminska runs her business with great passion and cooperates since October with Saal-Zwei-Akademie. She actively promotes women’s competence boost and their exposition on conferences and panels in the field of digital media, as she does herself as an expert for digital developments and the society.
Author and Consultant, Charirman of D64 – Zentrum für digitalen Fortschritt
Consultant, Torsten Panzer
Torsten Panzer is chairman of the board of PR Club Hamburg and currently acting as a communication consultant, trainer and speaker specialised in PR, Word of Mouth Marketing and Social Media.
Recently he was managing partner and spokesman of the Social Media Akademie, focused on social media and online marketing training. After his studies of History, Philosophy and Economics he started his career as a trainee in a PR agency; followed up by joining the internet agency denkwerk in cologne as head of PR and marketing. In addition to this role he was responsible for the marketing communication of several spin off start-ups and for the founding of a division dealing with online relations as a new type of online PR communication during the times of the new economy.
The serial entrepreneur started up several types of communication agencies like ad publica PR and a German subsidiary of Buzzer, an international Word of Mouth Marketing agency situated in Amsterdam.
Digital Strategist, Co-Founder Digital Media Women
Geschäftsführerin crowdmedia GmbH
Hamburg State Chancellery
Within the State Chancellery, Jens Unrau is the contact person for the media- and IT-Companies in Hamburg. Among other things he is responsible for the Hamburg@work initiative which gives the city a powerful network that supports the companies in Hamburg’s digital industry in their development and continually promotes networking and connectivity within the industry. With more than 2,500 members from over 650 companies from the digital branch, Hamburg@work is Germany’s largest network in the industry. Furthermore Mr Unrau is accountable for the projects “Gamecity Hamburg” and “NextMedia”.
Hamburg is unique among the leading German media centres in developing the project “Gamecity Hamburg”, an extensive package of measures to promote the gaming industry. “NextMedia” deals with the influence of new technologies on the media industry.
Natural Born Digital Native!
Sven Wiesner has gained experience in all fields of social media for more than six years now. In the beginning he worked as freelance consultant for major enterprises and agencies in questions of online communication 2.0. From April 2010 on he ran the social media agency beesocial GmbH together with Pedro Anacker. He became CEO and partner in January 2011. In July 2013 the beesocial GmbH was bought by beebop ag and Sven Wiesner was announced to be chairman. As an active web 2.0 user he organises events like Gadgetnight and TwittNite in Hamburg and is an active part of the social media scene.
Founder, TrendBuero; Professor of Communication Design
Professor of Communication Design at Folkwang University of the Arts, Essen and Member of the Advisory Board of hamburgunddesign, designxport, Nestlé, Future Forum and Markenartikel magazine (brand organization). In the past, he has worked as an Art Director at Rowohlt-Verlag and ZEITmagazin.
In 1988, he founded Editorial Design Agentur Buero Hamburg together with Juergen Kaffer.
In 1990, he developed the events “Talk with Tomorrow” for Philip Morris and was the executive editor of the future magazine “Übermorgen”.In 1993, he was appointed Professor of Communication Design at the University of Essen.
In 2002 he co-founded the LeadAcademy for Media Design and Media Marketing.
In 2010 he was appointed Member of the Advisory Board of the Nestlé Future Forum. Furthermore he is member of the Advisory Board of the ‘Coca-Cola Happiness Institut’, the Advisory Board of “Verein der Lebensmittelwirtschaft” and will be co-editor of “Jahr der Werbung“ in 2014.
Board Member Government 2.0 Network Germany
Credo: Open government, government 2.0 and communication 2.0 is about cultural change (from top-down to bottom-up communication or interaction), not only about technology.