Host Team

hi-life Uriz von Oertzen

hi-life Uriz von Oertzen

Social Media Week Hamburg is brought to you and produced by 'hi-life - Agentur für Veranstaltungen - Uriz von Oertzen'. hi-life is is an event agency based in Hamburg and Berlin. Contact Information: Mail: or socialmediaweek@hi-life Phone: +49 40 43 28 39 0 Fax: +49 40 43 28 39 39 Address: hi-life, Uriz von Oertzen, Agentur für Veranstaltungen Van-der-Smissen-Straße 3 D-22767 Hamburg




    Meet the Social Media Week Hamburg Team! Our project team consists of many members and helping hands - some as associates of the host agency "hi-life", some are are supporting the conference temporarily as freelances. If you have any questions, don't hesitate and get in touch - we are happy to help!



    Senior Project Manager, Social Media Week Hamburg, hi-life

    SABRINA FRAHM has 20 years of experience in the entertainment industry, 10 of them in a leading position. Focused on rights exploitation and marketing her heart beats for musical content and creativity. Sabrina studied marketing at the Marketing Academy of Hamburg and socio-economics at the University of Hamburg. She is managing director of a German event agency and heads the licensing unit of a Hamburg based management consultancy.



    Project Manager, Social Media Week Hamburg, hi-life

    Born and raised in Hanover, PHILIPP LÖHMANN moved to Hamburg in 2016 to start working as an intern for the event agency hi-life. After he survived his first Social Media Week Hamburg and finished his studies, he continued his professional career at hi-life and is now part of the #SMWHH Team. Philipp loves hiking, good food, digital entertainment and all kinds of technical features - bringing out his inner tech nerd.



    Project Manager, Social Media Week Hamburg, hi-life

    VICTOR HOFFMANN is a true hanseatic native and proud of it. He has studied „media, sports and event management” at the Hochschule Macromedia. Back in 2015 he combined his studies with an internship at #SMWHH for six months. Apart from his many years as freelances in the event and gastronomy industry, he gained further work experience as a student employee for “corporate communications and cooperations” at LOTTO Hamburg. In february 2016 he supported the #SMWHH as venue manager and ultimately returned to the team in october 2016 to continue his work as junior project manager at hi-life.



    Director Marketing & Communications, Social Media Week Hamburg

    TORSTEN PANZER supports the Social Media Week Hamburg as Director Marketing & Communications. He is Chairman of the Board of PR Club Hamburg, since several years Member of the Advisory Board Social Media Week and currently acting as a communication consultant, speaker and trainer. He has been working in PR and Marketing Communication since more than 20 years now e.g. for brands like Coca-Cola, P&G, Tchibo, Unilever and many more.



    Graphic Design & Volunteers Coordination, Social Media Week

    FRIEDERIKE VON DEM BUSSCHE is the godmother of the Pixelsyndikat and helps creative founders to build up a successful WordPress website on their own. Due to her picture wired brain she recently started the "Sketchnotemafia", where she crafts sketchnotes from talks or creates large graphic records at conferences. Whenever she is not pushing pixels, she also likes to swing knitting needles and swords alike.



    Senior Project Manager, Social Media Week Hamburg, hi-life

    - IN MATERNITY LEAVE UNTIL 2018 - SABINE EWALD works with hi-life as senior project manager, planning and realizing music and culture events and did PR work for a public visitor’s centre in Hamburg. Being enthusiastically involved in communication, culture and urban development both in private and in her job, she has been happily rooted in Hamburg for nine years now. She studied media, film and culture studies in Germany and GB and has worked in the press department of a classical music festival and city marketing.



    SMW Organizer, Social Media Week Hamburg, Founder & Coach

    - IN MATERNITY LEAVE - INKEN ARNTZEN works as a freelance art director, project manager and is co-founder of the Hamburg based business network Digital Media Women. She is Co-Founder of the Superhelden-Training, to find out what Job you really want. Being an enthusiastic business woman and founder she has become an expert on start-ups, offering coachings in marketing and social media. She loves combining opposites: digital and real life, innovation and continuance, old and new. Let it flow!



    Project Manager, Social Media Week Hamburg, hi-life

    - LEFT THE TEAM IN DECEMBER 2016 - After studying ‘Event Management’ in her hometown Freiburg for two years, SUSANNE WALTER dedicated herself to her fascination for Great Britain and finished her bachelor’s degree in Leeds, UK. Ready to enter the workforce, Susanne moved to Hamburg in 2013 and started her job as junior event manager at the event agency hi-life. She joined the #SMWHH Team in 2013 and has been an essential member since.