There are now 4.2 billion social media users around the world, representing year-on-year growth of more than 13 percent or roughly 490 million new users.

Much of our lives are now being played out through digital channels—whether for work or entertainment, including shopping, gaming, and streaming on mobile. For marketers, understanding how to connect in culturally relevant ways with online audiences will be more crucial than ever in 2021.

With data from over 220 countries and territories, plus detailed regional reports and quarterly updates, Hootsuite’s annual Digital 2021 report offers a truly global look at what’s happening on digital.

Here’s a quick peek at some of the report’s key headlines:

  • Phenomenal growth: Mobile users now spend more time on smartphones than they do watching TV, making it our first screen.
  • Rise of ecommerce: 77% of internet users aged 16 to 64 now say that they buy something online each month, with food and personal care the fastest-growing consumer ecommerce category.
  • Silver surfers: Baby boomers are the fastest-growing segment on several of the top social platforms’ audiences; users over the age of 50 are growing more quickly than any other age group on Facebook and Snapchat.
  • Gaming for all: While more than 90% of Gen Z internet users say they play games, they’re not the only ones, with 67% of those aged 55 to 64 saying the same.

Plus, discover the top accounts to follow, most-used hashtags, most popular emojis and more—you won’t want to miss out.

Download your free copy today!