Benjamin is Chief Evangelist Officer Asia at Linkfluence, the leading global social intelligence firm. He has 15 years of experience in global digital marketing based in China, Singapore, Hong Kong, Argentina, and the USA.

Since 2008, Benjamin has helped companies to understand the complex and fragmented global social media environment, with a focus on using technology for consumer insight, to build trusted brand stories, and drive conversion.

Benjamin has worked across verticals for major brands including Ford, Unilever, SAP, Danone, Airbnb, Pernod Ricard, and many others. He holds BAs in Chinese Studies and Political Science from Oberlin College, and an MBA from INSEAD.