Cindy moved to New York from London in 1998 to start up the US office of ad agency, and Bartle Bogle Hegarty in 2003 was named Advertising Woman of the Year. She is the founder & CEO of www.ifwerantheworld.com, a radically simple web-meets-world platform designed to turn good intentions into action, one micro action at a time – currently 9 months old in beta. She is also the founder of www.makelovenotporn.com which launched at TED 2009. She consults for brands and clients who want to change the game in their particular sector.