Dana Wade is the Vice President of Culture and Insights at Velocity, Viacom’s branded content studio. In this position Dana is responsible for developing Velocity’s creative strategy offering and leads a team of culture and youth marketing strategists who are focused on uncovering insights and cultural trends that help position Viacom as a thought leader and valued communications partner to the broad marketing and advertising community. Prior to joining Viacom Dana served as the Head of Data Driven Marketing at Red Fuse and has held other leadership roles within ad agencies to include, Y&R, SpikeDDB, McCann and others.