After working as a writer at MTV, and freelance copywriter for a number of brands and terrible magazines (his words), David’s initial foray into social media came when he set up a spoof Twitter account for his local pub, @the_dolphin_pub, which attracted a cult following and was named Time Out’s ‘Best London Twitter’. He was then asked to write and create social content for numerous brands and broadcasters including adidas, Beats Headphones, Kit-Kat and BBC One’s The Voice which broke BBC records for followers and engagement. Now, as Creative Director at his agency That Lot (where his clients include Jamie Oliver, Red Bull and Nat Geo), David specialises in nailing tone of voice and creating shareable ownable social formats, many of which contributed towards That Lot recently winning Social Media Agency of The Year as well as some major wins for clients such as making Channel 4 the most viewed UK broadcaster on Facebook.