Holland Martini leads data strategy for Grey New York. Her team focuses on advanced data techniques that fuel the inspiration, implementation, and measurement of Famously Effective ideas. She oversees data strategy on both a global and local level across a broad array of Grey clients, including Bose, NFL, Marriott, Canon, Applebee’s, P&G, and Volvo.

In past roles, she was the lead performance analyst for marketing, creative efficiency, and effectiveness across General Mills, with a particular focus on youth brands. She was also a business analyst for Johnson & Johnson globally, focusing on product innovation, product delisting, optimizing marketing budgets, and overall sales performance.