Joline McGoldrick leads VidMob’s data practice as Senior Vice President of Data Insights and Research. In this role, McGoldrick leads the development of machine learning and analytics products that enable VidMob clients to apply real-time data to creative decisions. McGoldrick joined VidMob from the senior executive ranks of global brand and media consultancy Kantar Millward Brown, where she was SVP of the Media and Digital practice. McGoldrick was an early member of the Dynamic Logic Team, is a two-time WPP Atticus Award and has presented at a number of industry conferences, including re:Invent, OMMA, SXSW, and AdTech. McGoldrick earned a B.A. in Psychology from Carnegie Mellon University and a J.D./MSW from the Columbus School of Law at Catholic University of America