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Jordan Press

Director of Brand Partnerships, Wattpad

Los Angeles

0:02 minutes

In this interview, Jordan Press (Director of Brand Partnerships, Wattpad) discussed:

  • The whole ecosystem of social storytelling and the role that influencers play in it
  • How social storytelling is changing the way we think about promoting movies and television series
  • Why working with influencers can dramatically increase reach
  • How entertainment brands are reaching millennials in new ways by connecting with them on their terms

Related Sessions

How Social Storytelling is Changing Entertainment Marketing

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How Social Storytelling is Changing Entertainment Marketing

How Social Media has Transformed Entertainment Marketing

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How Social Media has Transformed Entertainment Marketing

A Writer’s Guide to Viral Storytelling

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A Writer’s Guide to Viral Storytelling

Stories at Scale: Deploying UGC in Brand Storytelling

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Stories at Scale: Deploying UGC in Brand Storytelling

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