Ken Gibbs Jr. is the Vice President of Social Media and Digital Video at BET Networks, the leading provider of entertainment for consumers of Black culture globally. Gibbs Jr is a digital marketing executive with a passion for entertainment, technology and African American/Urban culture. He began his digital career as part of the original staff of Henry Louis Gates’ Africana.com (the predecessor to TheRoot.com) and remained with the product as it was acquired by Time Warner, then merged with AOL to become what was eventually known as the new BlackVoices.com. Since then Gibbs Jr has gone on to hold leadership positions at the top companies in the AA/Urban space, including Interactive One and Essence. Currently Gibbs Jr manages all digital video and social media content for BET, BET Her, BET JAMS, BET Soul and the BET Experience. Gibbs Jr. has as led BET to reach up to 48M social fans with streams and watch time up double digits. He has also lead content strategy efforts for acclaimed linear series that include but not limited to The Real Husbands Of Hollywood, Being Mary Jane, The New Edition Story, Boomerang, American Soul.