As Global Head of Social for [m]PLATFORM (part of GroupM), Kieley’s focus is in streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients. In her current role she evangelizes an audience first approach to integrated planning and buying.
Before the global expansion of her role, Kieley had been the US Head of Social. Through her efforts and focus of applying media rigor to social media billings grew significantly YoY.
Kieley originally joined the GroupM family via the MetaVision Media agency where she lead paid social strategy and buying on behalf of Nestle’s 60+ brands in the US.
Prior to GroupM, was Director of the Intent Lab at Media Storm where she grew and oversaw the agencies Search and Social offering. There Kieley was focused on strategy, Kieley delivery, and the application of integrated insights. At Media Storm clients included Entertainment, Tech, Spirits, and Sports.