Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 2016 40 Under 40.
Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.” His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.
Prior to joining Translation, Marcus managed a number of accounts for Big Fuel Communications – a pure play social media agency, led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing), and ran digital strategy for Beyoncé.
Beyond his professional endeavors, Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is among the roster of instructors at Hyper Island and a member of the faculty at the Ross School of Business, University of Michigan, as a lecturer of marketing.