Russell heads up the digital, media, and technology (DMT) team at YouGov. He leads the team across the three sectors and how the convergence of each sector impacts the wider market. Russell has a lot of experience and knowledge focusing on consumer demand, market trends, segmentation, brand tracking, customer satisfaction, churn and loyalty and new product development. He has set up a standard YouGov methodology on new product launches, appraisal of products, and concept design.

His team at YouGov focus on both B2B and B2C research and have many high profile tracking studies in place for a range of clients in the sector. In addition the team specialise in running many high-profile thought leadership studies.

Russell started at YouGov in 2007 and has worked in digital, media, and technology for over 15 years, heading up the YouGov team since 2014. Russell has spoken at and been a panellists at various industry conferences over the years including smartphones, 2in1s, tablets, wearables etc), internet demands, quad play and bundling and mobile payments in both the B2C and B2B sectors. Most recently he spoke at the Wearable Insight Show in March 2019.