Sheena Shiravi is the Director of Consumer Communications at Eaze, a cannabis technology platform and marketplace that connects adult consumers to licensed dispensaries and brands via on-demand delivery. Founded in 2014, Eaze software has helped retailers complete nearly four million legal deliveries — and as an early employee, Sheena has been instrumental in growing the brand since its inception. From building the Eaze Insights data and education program, to crafting Eaze’s out-of-home advertising campaign on San Francisco city buses, Sheena’s narrative development work has been key in shaping how consumers and policy makers understand and interact with the cannabis industry.

In her current role, Sheena leads Eaze’s consumer-focused public relations, securing cannabis and CBD coverage in mainstream outlets to normalize cannabis. Sheena helps cannabis brands launch onto the Eaze marketplace, develop their brand entities and speak directly to consumers. Sheena led the 2018 launch of Eaze Wellness, an on-demand shipment service that brings hemp-based CBD products to 42 states and the District of Columbia.

Prior to Eaze, Sheena was a member of the corporate communications team at Alibaba and represented B2C, B2B and enterprise technologies at leading tech public relations agencies. She holds a BA in Political Economies from the University of California, Berkeley.