Verena Papik is a passionate marketing leader with over nine years of experience in bringing global strategy, content and platform innovations to market. She has a proven track record of building brands and audiences, most notably driving exceptional growth for one of the world’s largest tech and entertainment startups. Using a combination of ingenuity, creativity and technology to connect and cultivate users, she has honed her skills by implementing go-to-market strategies, driving market share and growth.
Now, as the Founder of Ninety Play, Verena leads a consultancy that practices changing companies within 90 days – whether by transforming a team’s habits, proving an idea, or planning and rolling out plans to activate a market.
Previously, as Chief Marketing Officer at TuneMoji, Verena was tasked with developing comprehensive business and growth strategies for the innovative “MusicGIF” platform. In only six months under her leadership, the company 5x’d its user base and evolved from being a simple tool for creators to becoming a fully-fledged social platform – providing an opportunity for users who are sharing the same passion for pop culture to connect and engage with each other. Verena successfully fostered a strong sense of community on the TuneMoji platform by helping to develop emerging influencers and by working with top artists like Cardi B.
Prior to TuneMoji, Verena sought out opportunities in China, as she was inspired by the pace and innovation of the Chinese technology market. She landed at musical.ly (now Tik Tok) in its early stages of development – joining their Shanghai office as the first European employee. She spearheaded the growth in the EU markets as the company’s Director of EMEA – opening two European offices and deploying innovative business ideas that significantly contributed to the 2017 acquisition of the company.
Verena is an ambitious marketing professional, enthusiastic about emerging technologies and the impact of digitalisation, with a strong mission to keep challenging the industry with her innovative concepts. Her dedication to the industry over the past eight years landed her a first spot on the Forbes 30 Under 30 List for Europe’s Media & Marketing landscape in 2019, and another placement on Forbes 30 Under 30 within the Lifestyle category.