Victor came to social media through his work in documentaries. He wrote, produced and marketed the award-winning film Second Skin – opening night movie of SXSW ’08, distributed internationally in ’09. He followed it up with the documentary that launched Motherboard, Vice’s tech channel.
While at Big Spaceship, Victor was lead copywriter and strategist for Skittles during its first three years on Facebook and Twitter, growing its fanbase to over 25M with one of the highest engagement rates on the platform. His clients have since included Google, Crayola, Wrigley, Lucasfilm, Sonos and Chobani. He was listed in Business Insider’s 30 Most Creative People In Social Media and has written articles for Fast Company, Ad Age, Mashable, Psychology Today, BoingBoing and Vice.