Will has worked at Karmarama for the past 6 years and oversees the agency’s strategic output across different functions from communications to products and innovation. Clients include Just Eat, Confused.com, The Army and BBC, The Guardian.
He started his career working at Howell Henry Chaldicott Lury on Autoglass, Pot Noodle, Singapore and Sky Sports. Then subsequently at AMV, Will led the strategy for one of the UK’s biggest programs of behaviour change – the switchover to digital television.
Will has won silver and bronze IPA Effectiveness Awards in recognition of the long-term effectiveness of the THINK! Road safety brand and for Costa.