In the ever-changing world of digital storytelling, a successful video strategy has been a key focus for traditional publishers. In this session, Betsy Fast, Hearst’s Executive Director of Digital Editorial Strategy, will take a deep dive into the evolution of Hearst’s video output.

Focusing on the pivot from scale to engagement, Betsy will discuss how to increase video output and build digital audiences nimbly; how brands can successfully collaborate on video without forfeiting individual identities; the various ways video is consumed from one platform to another; and, importantly, how to monetise video content.