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A Year’s Worth of Video Evolution

Hosted by Hearst

Wednesday, November 14, 2018

London

Media

0:21 minutes

In the ever-changing world of digital storytelling, a successful video strategy has been a key focus for traditional publishers. In this session, Betsy Fast, Hearst’s Executive Director of Digital Editorial Strategy, will take a deep dive into the evolution of Hearst’s video output.

Focusing on the pivot from scale to engagement, Betsy will discuss how to increase video output and build digital audiences nimbly; how brands can successfully collaborate on video without forfeiting individual identities; the various ways video is consumed from one platform to another; and, importantly, how to monetise video content.

Session Speakers

Betsy  Fast

Betsy Fast

Executive Director of Digital Editorial Strategy, Hearst UK

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