With the rise in the adoption of social media, various new platforms have ushered onto the scene. The choices are endless, but do we truly know how to select and balance them? As the digital ecosystem continues to expand, adopting multiple social networks can feel like a daunting task, presenting brands with core challenges ranging from increased competition, diverse networks, and scattered audiences.

In this session, Editor-in-Chief of the Cosmopolitan brand, Claire Hodgson, will explore how implementing a 360-social media strategy can be integral in driving every facet of a brand, including print. Specifically, she’ll describe how interactivity, video, and social channels can be leveraged to inform brand decisions and influence physical magazine pages.

As the former Digital Editor of Cosmopolitan, Claire is exceptionally well-versed in generating engaging content which resonates with audiences over multiple online channels.

Attend this session and learn:

• How to effectively utilise social media and the data it provides as a tool to influence editorial decisions
• How to future-proof your brand to ensure it remains relevant to the next generation of consumers
• How to grow and keep your audience engaged via multiple platforms