With more than 10 million products available on our 4-inch screens, the range of choice can be overwhelming. In fact, IKEA exec Steve Howard said we’ve reached “peak stuff”. So, ensuring that your brand appeals to your audience is vital. Sounds simple, right? Sadly, as marketers we’ve forgotten this, getting distracted instead by the latest shiny technology. In order to engage with our customers (and actually be noticed) we must welcome, not fear, AI. By allowing us to increase speed and efficiencies, we’re able to focus on what really matters: meeting our audience’s needs, wants and values. As we learn to trust AI more, putting these at the centre of how brands think and act ensures we won’t de-humanise our actions, conversations or consumer relationships.
Humanity must be at the core: 71% of Americans would rather interact with a human than a machine. Led by Tara O’Donnell, Managing Director of Text100 UK, this session will explain how we can use AI to enhance rather than replace the human experience, and how brands can take advantage.
Attend this session and learn:
- How brands can use AI reconnect with their audience
- How to overcome the common fear of AI in society, and maximise its potential, to the benefit of brands and its audiences
- What’s in it for you? The importance of putting your audience’s human needs, wants and values at the heart of everything you do
- Think Human: Steps for brands to turn a people-first mindset into successful action