Every company across every industry is impacted by the exponential rate of disruption. Today, innovation happens in months, not years. Decisions need to be made instantly, not quarterly. Unfortunately, this leaves little time to validate our instincts and often leads us to make critical decisions based on nothing more than our assumptions — eventually, one of those assumptions might be your last. In this session, learn how brand managers, innovation teams and research departments are tapping directly into the consciousness of their consumer and harnessing the power of on-demand human intelligence to put a merciful end to assumptions, once and for all.