One of the UK’s best-known health charities, the British Heart Foundation relies on social media to help raise awareness of its work and to reach those who need its help the most. In this presentation Jo Eden and Helen Skipworth from the BHF social media team will provide an insight into how the organisation uses social to achieve its goals.

Attend this session and learn:

• How to pay attention to your audience’s existing behaviour to find potential comms opportunities
• How social listening can help you find people your organisation wants to speak to, but you have to be careful not to be creepy
• Why sentiment analysis is never going to be an exact science, but it can still be a very powerful tool