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Bots in Media and Marketing: What Are They Good For?

Hosted by Code and Theory

Tuesday, February 28, 2017

New York

Marketing

0:25 minutes

Bots can take many forms. From a stream of updates, to content curation, Siri and Alexa, to the old school chat bots like Clippy and SmarterChild. Chat bots have become a way to navigate information online through a dialogue and decision tree format we usually only get with another human. In this presentation, Dan Gardner, co-founder of Code and Theory will discuss how bots can become an effective tool for users, brands, and media companies alike through a personalized conversation.

Audience takeaways:

  • What a bot is and what the different types are: conversational, chat, content, automated…
  • How big brands are using bots through Facebook Messenger, Kik, and standalone apps to make product research and experiences more successful and personal
  • How media companies can think about bots differently to create entertainment and ongoing engagement with readers
  • How media companies can use information bots
  • How content bots (non-conversational) impact your social media experience and can teach you what content works

Session Speakers

Dan  Gardner

Dan Gardner

Founder & CEO, Code and Theory

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