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Brand Storytelling in a Fragmented Media Landscape

Hosted by Viacom Ad Solutions

Wednesday, May 1, 2019

New York

Media

0:48 minutes

The seismic changes in the media industry over the last several years are upending and reshaping how brands can tell their stories. Advertisers must meet their consumers wherever they are, with the content they crave across genres, lengths and formats and unleashing their creative capabilities experience. The young and diverse 18- to 34-year-olds consumer is harder to reach than ever. And all of these linear, OTT and digital platforms must be supported by best-in-the-business advanced advertising capabilities to get the most value for advertisers. Our CMOs will discuss what’s it like building their own advertising and marketing ecosystem to reach the consumers they want with the stories that will resonate with them the most.

Session Speakers

Donald  Buckley

Donald Buckley

CMO, Showtime Networks

Thomas  Burkhardt

Thomas Burkhardt

CMO & SVP Global Brands, Marketing & Design, Marchon Eyewear

Paul  Kontonis

Paul Kontonis

Chief Marketing Officer, WHOSAY, Viacom Ad Solutions

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