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Brands Not Hot

Hosted by Bartle Bogle Hegarty

Wednesday, November 14, 2018

London

Marketing

0:18 minutes

“I want to go viral.” Said every brand. Ever. But do you really understand what makes the internet tick?

Whilst brands continue to ‘dribble’ over the 150 retweets a latest lolz tweet got, Michael Dapaah’s parody of UK drill reached global fame in just five days. And how long did it take for brands to sit up and listen to it? FOUR WEEKS.

Saskia Jones, BBH London’s Data Strategy Director, asks why are brands so blind to how the internet drives global culture? Suggesting they are looking in all the wrong places and scratching the surface of ‘this weird thing called the internet’.

In this session Jones provides advice on how to start behaving like creators rather than ‘laggards’ and will dissect how local culture becomes a global phenomenon and identify the corners of the internet that are really in charge of curating it – the ones that will decide if your lolz tweet will indeed go viral.

Attend this session and learn:

  • You think you know the internet. News Just in. You don’t.
  • Find out what really drives internet culture and how it can create global fame.
  • Understand where you should be looking. The weird and wonderful corners of the internet, that you need to listen to, to stand a hope of getting that viral sensation of your dreams.

Session Speakers

Saskia  Jones

Saskia Jones

Data Strategy Director - Partner, Bartle Bogle Hegarty

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