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Bridging the Divide: Brand Marketing Meets Performance Marketing
Hosted by ClickBank
Thursday, May 2, 2019
New York
Marketing
0:24 minutes
The chasm between brand marketing and performance marketing is narrowing as Influencers look at the power of monetizing their audience to increase their impact and traditional Direct Response Marketing gets diluted in favor of quality content marketing.
Kari Homan, VP of Marketing at ClickBank and former Social Media Leader at HP, Wyndham and T-Mobile, welcomes Danette May, America’s Leading Healthy Lifestyle Expert, Author of The Rise and Founder of Mindful Health LLC, and Emily Lark, Digital Marketing Innovator, International Speaker and Founder of Back to Life to understand how to:
- How to leverage your Social Influence into a Performance Marketing Funnel
- Create raving fans that have the power to drive a movement.
- Key Steps to #MonetizeYourMission
Session Speakers
Kari Homan
VP Marketing, ClickBank
Emily Lark
Digital Marketing Innovator, International Speaker and Founder, Back to Life
Danette May
Co-Founder & CCO, Mindful Health, LLC
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