What if you had limitless opportunities for creativity? What if you could target your audiences with pinpoint accuracy? What if you could use data to inform your brand’s success in near real time? Now more than ever, we have the ability to not only answer these questions, but to use those answers as drivers of great success for our brands. We just need to look at the bright side of paid social. The organic reach-pocalypse hasn’t handcuffed brands, it’s liberated them. The CPM view we now take on social feeds hasn’t stifled creativity, it’s propelling it. There aren’t a dizzying number of formats, there are an incredible number of creative canvases. In this session, we will identify the top ways the rise of paid social has not only improved the social landscape, but creativity as a whole. Then, we will outline a framework for success, ensuring that brands of any size and in any industry can harness this power to drive real results.

Takeaways from this session:

• An understanding of the paid social landscape
• Examples of best-in-class creative and strategic approaches
• A framework for how to craft stories and deliver creative impact through paid social