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Building a Community on YouTube: RAF Case Study

Hosted by Digital Voices

Wednesday, November 14, 2018

London

Media

0:40 minutes

YouTube is the world’s largest video sharing website, with over 1.8 billion users and more than 400 hours of content uploaded every minute. It is the place people watch content for the longest and engage deeply. But, why do many brands get it wrong?

As part of the RAF’s centenary celebrations, we built a YouTube channel to engage young audiences with STEM and Space. Rather than spending on ads, they partnered with YouTube creators to access new audiences and build a community. In six months, our content has over 5m views on YouTube, 17m total impressions and an audience of 8,000 engaged subscribers.

Lots of brands struggle with building a following on YouTube and producing consistent content. This session will teach you how to utilise talent and experiences in-house to cost-effectively build a YouTube community around your brand.

Session Speakers

Brian  McManus

Brian McManus

Creator, Real Engineering YouTube Channel

Andrew  Morton

Andrew Morton

Head of Communications, Red Arrows

Emma  Mouchet

Emma Mouchet

RAF 100 Senior Campaign Manager, Royal Air Force

Jennifer  Quigley-Jones

Jennifer Quigley-Jones

Founder and Managing Director, Digital Voices

Marcus  Ramsden

Marcus Ramsden

Flight Lieutenant, Engineer Officer, Royal Air Force

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