A campaign’s success is heavily dependent on its ability to identify and engage its key target audience. To achieve a high level of engagement or see a shift in brand metrics, the campaign must not only reach the critical audience, but also resonate with them in a way that encourages action or lasting awareness, and an effective way of accomplishing this is by building brand trust through storytelling.

Join Ted Marzilli, YouGov CEO of Data Products, Dace de la Foret, Nationwide Director of Enterprise Brand Social Media, and Karen Reynolds, Nationwide Social Media Consultant, as they walk through Nationwide’s Jingle Sessions campaign and discuss goal setting, audience identification, messaging, and evaluation of campaign success based both on social metrics and deeper brand health data.

Attend this session and learn:

– How to identify and target your key audience
– How to choose the strongest messaging for your campaign
– How to use different levels of data to understand campaign success