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Building a Startup Under the Infrastructure and Data of a Legacy Media Company

Hosted by Great Big Story

Thursday, February 25, 2016

New York

Business

0:45 minutes

We learned how to build a content strategy that’s informed by data from social media properties. We also found out secrets to harness that data for audience targeting, distribution and more.

About Great Big Story:

Great Big Story is a socially-distributed video network that covers real stories – great big ones. But it’s not a news network. It seeks out awesome, untold and inspirational stories about new frontiers, the human condition, planet earth, tastes and flavors. Silver-screen quality with mobile in mind, Great Big Story’s features intrigue and excite everywhere you watch video – from Facebook and YouTube, to Apple News, Snapchat, Roku and beyond.

Session Speakers

Chris Berend

Chris Berend

Vice President for Video Development, CNN

Khalil Jetha

Khalil Jetha

Director of Audience Intelligence, Great Big Story

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