12 Month Subscription

$395

Save $200

  • 1 License
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(20% off tickets to NYC, LA, and London conferences)

EnterprisePackage

$2,495

Save $1,455

  • 10 Licenses
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(25% off tickets to NYC, LA, and London conferences)

Cause Marketing That Doesn’t Suck: Navigating the Intersection of Advertising and Activism

Hosted by Upworthy

Friday, June 10, 2016

Los Angeles

Marketing

0:20 minutes

Upworthy is a media company on a mission: to change what the world pays attention to. Every day we tell purposeful stories designed to engage and inspire over 200mm+ conscientious and concerned consumers.

The Upworthy audience expects everything they read and watch from Upworthy to be meaningful — and that includes branded content. This session explored the unique challenges and opportunities this presents, and focused on Upworthy’s unique approach to partnering with brands, foundations and non-profits.

In this session, we learned about:

  • The number one thing our audience requires to engage with branded content.
  • The dynamics of attention.
  • The difference between eyeballs and impact, and how to effectively deliver both.
  • Utilizing data and purpose to supercharge performance.
  • The key elements of successful cause marketing for an increasingly skeptical audience.

Session Speakers

Nicole Carrico

Nicole Carrico

Head of Content Collaborations, Upworthy

Related Interviews

Nicole Carrico

Nicole Carrico

Upworthy

Related Sessions

CHEESE SUBMARINES. Brexit and Social Media: A Marriage Made in Hull

David Schneider

CHEESE SUBMARINES. Brexit and Social Media: A Marriage Made in Hull

Rising Stars: A Conversation with Emma Martell, Virgin Trains

Social Media Week

Rising Stars: A Conversation with Emma Martell, Virgin Trains