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- Watch Live(NYC, LA, and London)
- Playlists(Access weekly curated Playlists)
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Changing the Status Quo through Fun and Authenticity, with the CMO of Shake Shack
Hosted by SMW
Wednesday, May 1, 2019
New York
Business
0:41 minutes
In early February, Shack Shack a beloved NYC “fine casual” restaurant that has been disrupting its category since it first launched in 2001, appointed its first CMO, Jay Livingston.
Jay was formerly CMO at BARK a monthly themed subscription of all-natural treats and clever toys for dogs and before that a senior global marketing executive at Bank of America.
During this fireside conversation you will learn how Jay and his team thinks about customer-centric marketing, the role of data in shaping the customer experience and how digital and social media is used to create a more personalized delivery service for their guests.
Session Speakers
Tanya Dua
Senior Reporter, Business Insider
Jay Livingston
Chief Marketing Officer, Shake Shack
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