In early February, Shack Shack a beloved NYC “fine casual” restaurant that has been disrupting its category since it first launched in 2001, appointed its first CMO, Jay Livingston.
Jay was formerly CMO at BARK a monthly themed subscription of all-natural treats and clever toys for dogs and before that a senior global marketing executive at Bank of America.
During this fireside conversation you will learn how Jay and his team thinks about customer-centric marketing, the role of data in shaping the customer experience and how digital and social media is used to create a more personalized delivery service for their guests.