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Changing the Status Quo through Fun and Authenticity, with the CMO of Shake Shack

Hosted by SMW

Wednesday, May 1, 2019

New York

Business

0:41 minutes

In early February, Shack Shack a beloved NYC “fine casual” restaurant that has been disrupting its category since it first launched in 2001, appointed its first CMO, Jay Livingston.

Jay was formerly CMO at BARK a monthly themed subscription of all-natural treats and clever toys for dogs and before that a senior global marketing executive at Bank of America.

During this fireside conversation you will learn how Jay and his team thinks about customer-centric marketing, the role of data in shaping the customer experience and how digital and social media is used to create a more personalized delivery service for their guests.

Session Speakers

Tanya  Dua

Tanya Dua

Senior Reporter, Business Insider

Jay  Livingston

Jay Livingston

Chief Marketing Officer, Shake Shack

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