12 Month Subscription

$395

Save $200

  • 1 License
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(20% off tickets to NYC, LA, and London conferences)

EnterprisePackage

$2,495

Save $1,455

  • 10 Licenses
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(25% off tickets to NYC, LA, and London conferences)

Community-centric Storytelling

Hosted by Edrington

Friday, November 1, 2019

London

Culture

0:31 minutes

More than anything a brand can say about itself, brands are ultimately defined by the communities that adopt them. Brands can tailor their storytelling to form strong connections with the communities they want to champion their brands.

In this session, explore the importance of targeting communities through insightful and powerful storytelling with Edrington’s James Kim and Annalisa Stone. Hear how the company has done this with their in-house creative team to recruit a new generation of whisky drinkers to their legendary portfolio of premium spirits.

Attend this session and learn:

  • How targeting communities will focus your marketing resources to make bigger impact
  • How to unlock growth by deepening our understanding of influential communities and the values that drive them
  • How to align your brand’s storytelling to be irresistible to your target community

Session Speakers

James  Kim

James Kim

Global Head of Digital Marketing, Edrington

Anna Lisa  Stone

Anna Lisa Stone

Creative Lead, Malts Portfolio, Edrington

Related Sessions

Rising Stars: A Conversation with Emma Martell, Virgin Trains

Social Media Week

Rising Stars: A Conversation with Emma Martell, Virgin Trains

Rising Stars: A Conversation with Hannah Burns, Unilever

Social Media Week

Rising Stars: A Conversation with Hannah Burns, Unilever